Shana Inofuentes (Aymara/Ashkenazi) is a skilled communications strategist with two decades of experience in the corporate, social impact, and performing arts worlds. Her cultural competency across new domestic and global market audiences is particularly invaluable. Shana belonged to the Georgetown Entrepreneurship Summer Launch Incubator 2021 cohort.

After time abroad, Shana now seeks communication and branding leadership opportunities back in her native U.S. She also currently provides Indigenous consulting and creative services through Ch’ama: Native Americas, connecting clients with the powerful potential of new audiences.

For over a decade, Shana worked for the Fortune-500 manufacturer Kimberly-Clark Corporation, known for top global consumer brands such as Kleenex and Huggies. There, she garnered cross-departmental support for, built, and managed the company’s federal lobby reporting compliance process. Based in their Legal and Government Relations offices, Shana also briefed executives and wrote talking points, monitoring matters that impact business.

Before that, Shana was at Running Strong for American Indian Youth, helping to administer grants and programs in Indian Country. She wrote publications for supporters and worked alongside Olympic gold medalist Billy Mills (Oglala Lakota) to establish and manage an official charity team at the Marine Corps Marathon. 

In her local Bolivian-American community, Shana has volunteered extensively in leadership and principal dancer roles, taught folkloric dance to hundreds of youth, directed choreography, composed music, and has won 8 first or second-place titles in related national competitions. Highlights include a televised performance in the 2011 Macy’s Thanksgiving Day Parade. The culmination of Shana’s community support was the founding of The Quechua Project, an innovative way to help English-speaking youth of the Quechua diaspora remain multilingual.

Shana received a B.A. from Columbia College, Columbia University, and an M.A. from Georgetown University in Communication, Culture, and Technology, where she explored strategies for societal good in futures where technology enormously transforms the communication landscape. Shana enjoys the outdoors, researching archives, and family time.

Languages: native fluency in English and Spanish, both written and spoken; beginning Aymara teacher; heritage familiarity with Hebrew and Quechua; Portuguese reading comprehension.